In a recent article, iGB Affiliate spotlights Bet Seven Online's decision to use leading marketing and analytics platform Intelitics to power the performance of their soon-to-be-launched Super Seven brand.
Super Seven is a planned jackpot-focused gaming experience, offering players the best in RNG and Live Casino content, as well as the most "immersive skill based, community and site-wide Progressive Jackpot Solution in the market to date".
The Importance of Real-Time Data
While providing an exciting and engaging experience for players, Super Seven believes it is
critical to focus on building and servicing a solid and sustainable player base. Hanna Dahl, Head of Affiliates at Super Seven, says the decision to use Intelitics is based on their priority and value in being able to analyze campaigns, which will help them build and sustain their user base. Hanna cites real-time data as crucial in achieving this.
Intelitics, which runs premier iGaming ad network CasinoAffiliatePrograms, provides cutting-edge technology that gives real-time insights and reporting so operators can move fast and successfully target users. Intelitics has leveraged their technology to deliver more than $70M in net game revenue delivered through 150,000+ new depositing customers globally.
Intelitics VP of sales Allan Petrilli is quoted as indicating that the Intelitics platform is designed to be easy for operators and affiliates to manage and use the real-time data it captures.
On top of other benefits, Intelitics will deliver to Super Seven:
A data-driven premium product suite
A cutting-edge platform to manage all affiliate and paid media
Real-time campaign monitoring and player tracking
Real-time data analytics
Flexible pixel tracking to manage and monitor campaigns
To learn more, read the full iGB Affiliate article.